At Solution Activation, we are committed to helping small and medium-sized businesses thrive with cutting-edge marketing strategies that drive real results. We understand the unique challenges smaller businesses face, and we know you need more than just promises—you need tangible returns on your marketing investment. Whether you’re looking for fully outsourced marketing or extra support for your in-house efforts, we’re here to help.
Our Services:
At Solution Activation, we know that a powerful marketing strategy requires more than just one solution. That’s why, in addition to our signature Marketing Activation System, we offer a range of standalone services to help you achieve your specific goals. Our Content Marketing services create compelling narratives that engage and convert, while our LinkedIn Marketing helps you build professional relationships and expand your brand’s reach. With a tailored Digital Strategy, we ensure you’re positioned for success across every platform, and our Email Marketing campaigns keep your audience engaged and nurtured. Plus, our expertise in MarTech—the integration of marketing and technology—helps you streamline processes, enhance customer experiences, and drive growth through smart automation. Whether you need support in one area or a comprehensive strategy, we have the tools to take your business to the next level.
Blog
Posts
Mastering Platform Choices for Modern Marketers
Modern marketers face the challenge of managing multiple platforms with limited time. To navigate this, a Platform Prioritisation Matrix is proposed, assessing Audience Fit, Content Fit, ROI Potential, and Resourcing Effort. Focus on core platforms with high potential, while considering pausing those with low returns for better efficiency in marketing efforts.
Reviving Product Management: Skills and Strategies for Success
Product Management is crucial for modern digital organisations, especially amid Agile methodologies and rapid technological advancement. However, questions arise about its relevance as many PMs face systemic challenges, such as unclear roles, multitasking demands, lack of authority, and an overemphasis on technical skills. While some perceive a decline, the role is evolving into something more significant, requiring PMs to be visionaries and strategic leaders rather than just facilitators. To thrive, organisations must clarify PM roles, empower decision-making, and embrace a balance of skills. Ultimately, the evolution of Product Management is about fostering innovation and user-centric strategies.
LinkedIn vs. Meta: Choosing the Right Social Media for Your Goals
LinkedIn and Meta (Facebook/Instagram) serve distinct roles in social media marketing. LinkedIn excels in B2B, focusing on professional networking and high-intent lead generation. Meanwhile, Meta dominates B2C with its extensive reach and powerful ad tools. Successful brands leverage both platforms, creating tailored content to optimise their presence and impact.
Expert Insights: Bridging Finance and Technology
What people are saying
I have worked with and hired Paul on several occasions over the years, and he continually impresses me with his unwavering work ethic, Fintech knowledge, and digital marketing strategy/planning. The biggest hurdle I often find when trying to bridge Finance and Technology, is the language/ communication. Having someone with Paul’s experience across both industries, makes him a highly valued asset.
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paul@solutionactivation.com
